Swap File #2: TV Commercials

1. Loans.co.uk

On YouTube, I did a search for motion graphics tv commercials and this was one of the first to come up. I'm glad I found it because I think it's a really cool commercial. Too bad it's played in the UK instead of the US. I think the color choices are well done and the movement from one scene to the next makes for a nice illustration of what the company was trying to go for. It's really well done and not like most commercials out right now, so it's different and intriguing.

2. Apple - Coldplay

Every since this commercial came out, I've loved it. The colors and lights that go along with the beat are both awesome. The blackness of most of it with the color bouncing around is so well done, I love to watch it over and over again. Apple always has great commercials and advertising. Once again, I'm an Apple fanatic, so of course I am going to love this ad.

3. Tide To-Go

This commercial is just hilarious. I love how Tide recognized how annoying stains can be on clothes and put a funny twist on it for a commercial idea. I saw this one night while watching TV and laughed so hard at it. It's so smart and clever...I wish I had thought of it!